Founded in East London in 1994, AllSaints breaks through the noise to offer something different. Famous for cult leather jackets and other clothing and accessories you'll keep coming back for, the brand is about innovation, about turning your back on the trends and making your own rules.

The concept of the new AllSaints EDP Collection is about the essence of materials evoking scents and emotions, singular and distinctive compositions using a blend of colours and textures to balance roughness with sophistication.

There is a hint of East London but the fragrances are more universal so as not to be tied to a place or gender and are ethnic inclusive. In Shoreditch Leather, created by perfumer Gabriela Chelariu, the leather accord is inspired by the beauty of an AllSaints leather jacket, and has a gradient effect, moving from light to dark tones. The scent starts out with rosewater alongside the fresh, spicy scent of elemi, which has a lemon-pepper aroma, and when combined with the stunning majesty of saffron, it creates a suede-like texture.

Notes of soft suede are amplified by the leather accord at the heart of the fragrance, evoking a sense of rich depth and sensuality as they combine with a veil of jasmine and sandalwood.

In the dry-down, vetiver's earthy tones create a sense of steady serenity and quiet strength as patchouli essence and warm amber round out this 100% vegan Chypre-Leather-Woody eau de parfum, creating a perfect balance of effortless chic and rebellious energy.