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Basic. To some this means simple, trivial and common... Nothing to get excited about. To others, the basics are absolutely vital. They are essential and critical. You simply can't live without them. In the inner circle of the world's most dedicated weightlifters and bodybuilders, protein is one such necessary basic. It is the primary fuel for new muscle growth. And as such, it is placed at a premium.

Chicken, steak, tuna and eggs. Meals featuring these popular whole food protein sources are consumed, quite literally around the clock, by serious trainers, each striving to hit a daily quota in protein grams that they've deemed necessary to reach their muscle-building goals. It takes pre-planning and hours of food prep. And that can also mean a lot of chewing. It seemed there had to be a reasonable means of helping to simplify that process, ensuring diehard trainers could hit their protein number every day.

The rise and emergence of the supplement industry brought supplemental protein powder into the mainstream, turning average protein supps from chalky cans of undrinkable sludge into delicious fitness smoothies. Shaker cups were everywhere. Protein powder was in seemingly every household. But as the category exploded, quality diminished in the pursuit of better taste and wider margins.

As a result, Animalone of the most respected brands in the trenches of the iron sports, never truly entered the protein game in earnest. If it couldn't be done right, we wouldn't do it at all. Three proven decades in the gym bags of the hardest lifters on the planet, and no protein power. Until now.

The most serious brand in bodybuilding delivers a product its consumers have been demanding for years. Animal WHEY. A protein blend heavy in cross flow micro-filtered whey protein isolate, complemented by ultra-filtrated whey protein concentrate and fortified with the proven and highly-touted digestive enzymes papain and bromelain, Animal WHEY lives to the lofty standard strived for and set by Animal, making it worthy to bear the unmistakable Iconic imagery on its front label.