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Supreme was born in April 1994 in the gritty, creative streets of SoHo, Manhattan. Founded by James Jebbia—an English-born entrepreneur who had previously worked with Stüssy—the brand started as a modest skate shop designed to serve New York City's burgeoning skateboarding scene. The store was laid out with skaters in mind: open floor space for skating, minimalistic decor, and a vibe that welcomed artists, musicians, and rebellious youth.
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