So beautiful! The lemon on this postcard is embossed and colored the most gorgeous lemon yellow; I believe it is that alone that was executed J. Koehler (whose renowned postcards , including many hold to light postcards, were printed in Berlin, Germany), with the great advertising text executed by hand. If there were ever a thing to make one long for a big pitcher of fresh squeezed lemonade (or just to feel better about the lemons life might be handing out),  I think this would be it, including for the "soft ones a specialty" selling point! I would frame this and hang it in the kitchen and be happy every time I looked at it.

Approx 3 1/2" x 5 1/2". Postmark visible on the front, a few ink stains and a little bumping to the corners, but overall good condition and just great.