Binding: Hardcover
Description: An expansive discussion of the mechanics framework and implications of the metaverse In Understanding the Metaverse: A Business and Ethical Guide expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial ethical and sociological implications of this technology showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time. In the book you'll discover: How the technology is shaping the human evolution and society How game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction How Blockchain digital currencies and tokenomics are opening a new financial landscape for brands creators and communities How Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse The ethical implications of designing highly emotionally impactful immersive experiences The potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation A thoroughly insightful discussion of a fascinating intersection of technology and humanity Understanding the Metaverse belongs on the bookshelves of business leaders technology enthusiasts marketers entrepreneurs and anyone else with an interest in the next frontier of human achievement.
Title: Understanding The Metaverse A Business And Ethical Guide
Author(s): Rosa Nick
Publisher: John Wiley & Sons Inc
Barcode: 9781119911807
Pages: 240 Pages
Publication Date: 10/17/2022
Category: Technology: General Issues