With this book, you will have a toolkit for navigating fear and uncertainty of new ideas and innovations, running your own ‘experiments’, and ultimately achieving greater success.

Ever wondered why some people seem to thrive on the unknown while others struggle? Unlock the secret to innovation with "Everything is a Prototype." This guide dismantles the fear of failure, redefining it as a stepping stone to success in any field. It reveals how historical misunderstandings about making mistakes have stifled creativity and offers a new perspective: deliberate error-making as a pathway to genius. The book provides insights and tools for embracing experimentation, leading to breakthroughs in any field, making it a must-have for those seeking personal and professional growth. Its approachable content ensures that readers at all levels can grasp the transformative concepts within. “Written with clarity, humour, and deep insight into how we learn through experimentation, this book will help you explore new ideas fearlessly, seize endless second chances, and boost your chances of success in any endeavour. You’d be crazy not to read it.” Jake Knapp (Author Sprint and Make Time)